The series of PSA's were part of Major League Baseball's cleanup efforts after the 1985 Pittsburgh Drug Trials, where 11 players were suspended for their cocaine use. That list included current New York Mets announcer Keith Hernandez. More detail on the scandal is given in the book "The Pittsburgh Cocaine Seven". While the ad may seem cheesy, Reggie was just trying to kick "the real truth" about cocaine and help MLB refresh its public image.
